Ritika Sharma brings a fresh perspective and innovative ideas to the company. Ritika Sharma's
experience in public policy and dual degree in International Business and Political Science
from Boston University underscores her diverse skill set and broad understanding of global
dynamics. She is equipped with knowledge of global markets, cross-cultural communication,
international trade policies, and strategies for conducting business on a global scale.
Ritika brings insights into market entry strategies, global supply chain management,
international partnerships, and navigating regulatory frameworks in different countries. She
also has a strong understanding of the new generation market which helps the company
identify emerging trends, preferences, and behaviours among younger consumers. She also
holds knowledge about new age digital marketing techniques, social media platforms,
influencer marketing, and other contemporary approaches to reach and engage with consumers
effectively. Leveraging these strategies help the company expand its reach, build brand
awareness, and drive customer engagement in today's digital-centric world
