"Brands expand their radar beyond geographies for better business as they see tremendous value being offered in terms of growth. To tap such potential markets, nobody understands the dynamics involved better than a local expert with knowledge on key facets. Hence, when an international brand enters a new geography, routing it through local franchisee partners helps them in maintaining their foreign image with a local offering."

Mr. Narendra Malhotra has over 25 years of rich, cross cultural experience in F&B retail. He started his career as a Management Trainee with Welcomgroup and worked at Chola Sheraton, Chennai. He has served as Assistant F&B Manager at The Leela Kempinski, Mumbai and F&B Manager at The Hilton in Delhi. He has worked at The Paragon Hotel in London as F&B Director. Before he took charge at Oriental Cuisines, he was Chief Executive, F&B Services and Reliance Retail.

Mr. Malhotra took over as CEO of the Restaurant and Food Division at Dodsal Corporation Pvt Ltd and led the company to establish 41 stores across the country and brought about significant changes in processes. He then went on to head the Food and Restaurant Division at Pantaloons Retail India Limited as President where he was instrumental in setting up food courts, kiosks, and concepts like Your Kitchen and Live Bakery.