Vivette is a senior Director with the Retail and Consumer Products Practice in E&Y. She has over 15 years of experience in this sector working with companies in formulating their entry/ growth strategy and driving their performance improvement agenda. In the recent times, she has been working closely with companies on their digital journey right from the strategy definition to implementation to ensure an impactful digital transition for companies. In the food space, she has been working with both established and new upcoming brands in defining their business models, go-to-market strategy and operating models.