The uptick, disclosed by the company on Wednesday, indicates that a combination of affordability-focused promotions and strategic collaborations tied to pop culture has begun to yield results amid continued economic uncertainty.
Founded in 2014 by restaurateurs and childhood friends Chirag Chhajer and Ankit Gupta under Hunger Pangs Pvt. Ltd., the new restaurant is the brand’s 15th location across the country.
This latest capital infusion includes Rs 9.15 crore as part of an earlier Rs 13.15 crore agreement inked in September 2024, while the remaining Rs 1.51 crore has been allocated to purchase shares from SSL’s early investors.
The India operations of Popeyes are managed by Jubilant FoodWorks Ltd., which has been steadily expanding the brand’s footprint since its debut in the country.
This new menu focuses on delivering a multisensory dining experience that incorporates taste, visuals, aroma, textures, and sound. The dishes combine global influences with reworked versions of classic comfort food.
The outlet, designed as a pure vegetarian quick service restaurant, focuses on North Indian cuisine. Spanning 2,000 sq. ft., it combines a live tandoor counter with a compact service format.
The rollout is part of the brand’s North India expansion strategy and focuses on tapping into a market shaped by rising tourism, evolving consumer preferences, and a growing hospitality sector.
The company currently operates across 24 states and is present in over 170 cities. While Monika Alcobev has established a solid base in major metro areas, it is now reporting rapid growth in North India — a region that’s becoming one of its most active and promising markets.