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The company is also evaluating opportunities in tier-2 markets as part of its long-term expansion strategy.- By - Saptopriya Ghosal
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The case highlights increasing competition and brand sensitivity within India’s alcohol sector, where trademark ownership and brand recall play a critical role in market…- By - Saptopriya Ghosal
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The brand’s strategy remains centred on combining product innovation with accessible retail formats, as it aims to consolidate its position in India’s organised artisanal ice…- By - Saptopriya Ghosal
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On paper, the numbers look strong like bigger databases, repeat visits, higher engagement. But most of these programs aren’t building loyal customers…- By - Vijetha Iyer
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