The House of the Dragon beer has been launched in key markets, including Delhi, Punjab, Uttar Pradesh, Chhattisgarh, and Himachal Pradesh, with Haryana set to follow early next year.
Crafted in small batches, the “Gingerbread Man” edition infuses Quaffine’s signature cold brew coffee with ingredients like ginger, cinnamon, clove, molasses, vanilla, demerara sugar, and Himalayan salt.
The result is a complex flavor profile combining the richness of French oak-aged grape spirits with the depth added by the warm climate of Maharashtra, which enhances the extraction of flavors.
The Weller brand, named after bourbon pioneer William Larue Weller, is recognized for replacing rye with wheat in its recipe, resulting in a softer and more refined flavor profile.
Held at The Upper HSE by Tivoli, the event drew a mix of influencers, mixologists, and industry trendsetters, offering an immersive experience that emphasized individuality and creativity.
The company’s next earnings call is scheduled for November 13, 2024, where CEO Rajeev Samant and CFO Abhishek Kapoor will discuss further insights and developments.
According to Heineken Chairman and CEO Dolf van den Brink, this growth in India, alongside Indonesia, helped offset a 1.2 percent organic decline in beer volume across the Asia Pacific region, as lower volumes were recorded in Vietnam and Cambodia.