The brand has now entered five major cities—Ludhiana, Mohali, Patiala, Jalandhar, and Amritsar—as part of its broader strategy to establish a pan-India presence.
Positioned in the super-premium category, AMARA is crafted from Bangalore Blue Grapes and rice grains from India’s Deccan Plateau and refined through a five-fold distillation process.
The company is focusing on expanding its global footprint in the premium spirits market, with shipments beginning in April 2025 across key markets, including the USA, Europe, Asia Pacific, and the Middle East.
BeeYoung Beyond is crafted using a combination of Belgian specialty malt and Doon Basmati rice from Uttarakhand, giving the beer a smooth, velvety texture while incorporating elements of India's agricultural heritage.
With continued success in international spirits competitions, Cherrapunji Craft Gin is strengthening its presence in the premium spirits market, with plans for further expansion.
The company has a pipeline of 58 additional hotels set to open over the next three to five years as part of its expansion strategy in the Indian market.