Gaurav Marya,
Chairman,
Franchise India

Indulgence for Customers, for Business

The DNA of the restaurant business � as a chain or as a standalone� is the personal and individual experience it brings to its patrons. The customer will only go to where they are invited and will only stay where they are appreciated and treated well. Indulgence is the �mool mantra� for Restaurant Business success. It means everything for a Restaurant brand; it�s who you are, what you do, what you stand for and why you matter. Nothing could be more essential.

This year we have carried this very foundation of Restaurant business into the Indian Restaurant Congress and the theme for this year�s event is �indulgence� which will work on a 4-tier approach for Restaurant Business, i.e. Exceptionally Good Tasting Food; Remarkably Good for Bottom Line; Leaves Customers Feeling Good, and; Good Business Value.

In its third avatar, the Indian Restaurant Congress 2013 will create a holistic approach on how restaurant brands � both from India and overseas � can capture the imagination and enthusiasm of the consumer to grow rapidly. Deliberations on financial, economic and operating fronts for growth-minded restaurateurs by our exceptional speakers � Restaurant Owners, Professionals, International Experts � will help capitalise on trends, new concepts, changes in consumer tastes, new purchasing strategies even while addressing the Licenses procurement challenges across states and the implementation of the FSSAI Act � a key to Business expansion.

We are privileged to have Mr. Anjan Chatterjee, Chairman of Specialty Restaurants to lead us this year as the Conference Chair. His entrepreneurial journey in the restaurant business � from an Idea to an IPO � will be insightful and inspiring to all in the trade.

I look forward to welcoming you at the Indian Restaurant Congress.

Gaurav Marya

Chairman