Mr. Jasper Reid is an entrepreneur and the founder of International Market Management Ltd (IMM), a London firm specialising in setting up international consumer brands in Asia and India. Mr. Jasper is a director of the holding companies of Wendy's and Jamie's Italian in India and of IMM in the UK.

IMM has supported a range of brands with their international expansion including PizzaExpress in India and China, John Lewis, Busaba Eathai, Whittard of Chelsea and Agent Provocateur.

Graduated from University of Oxford Jasper joined the Swire Group, one of Asia's leading business houses. He held a range of management roles including with Cathay Pacific Airways in Mumbai in 1997. There he established one of the first data centre BPO operations.

Jasper writes a column for the Wall Street Journal on living in India.