This Juice Café is Catering to the New Age Customer

Short Description
Juice Lounge to focus on high streets and food court locations for expansion
  • Nusra Deputy Features Editor
Restaurant India

Juice Lounge’ was incepted in 2005 to capture the idea and sell unique juices, power juices, energy boosters and super boosters. The health café has now expanded its presence to 30+ cities in India and abroad catering to the new age customers.

The future plans in regards to India expansion are to penetrate the Tier I, II & III cities that has the market potential. “Our business has a lot of potential as everyone is becoming more health centric. Through this business we can make a healthier India,” shares Manav shital, Director, Black Orchids Pvt Ltd that owns Juice Lounge outlets. The investment is also quite reasonable for a kiosk or an OTC.

Franchise Network

Juice Lounge is currently running 30+ health cafes in India and abroad in cities like Mumbai, Bengaluru, Delhi, Haldwani, Pathankot, Haridwar, Mohali to name a few. “In the next 5 years, we are looking at around opening more than 100+ stores spread across India & other countries around the world,” adds Manav elaborating that evaluating the proposal we choose the route of franchising as it would help the brand to grow faster. The returns for the investment were very lucrative which helps us to grow even faster. The group has also customized the concept as per the taste and likeness of the locals. And, is running in Kiosk, OTC and Lounge Model.

FRANCHISE FACTS

Year of establishment: 2005

Year to start franchising: 2009

Total No. of stores: 30+ (India and Abroad)

Break up of company-owned + franchise stores: 2 (Company owned) & 28+ franchise

Investment required:10 to 18 Lacs depend on the model

Area required (in sqft): 100 to 800 sq feet

Expected RoI:40 to 60% pa

Expected break-even:18 to 24 months

Preferred cities &location: Tier I, II & III cities. High Street & Mall Food Courts are more preferred.

 

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