The entry of other global competitors like Burger King, Wendy's, Carl's Jr in the same segment may give these iconic chains a stiff competition as these brands have spent a lot of time in researching about the Indian market.
The takeaway/delivery segment has seen a surge in demand over the years in tandem with the change in consumer food habits and lifestyle trends, with increasing disposable incomes clubbed with work and hectic schedules.
The American and Italian joints have realised the need to Indianise western cuisines, and develop a local range to blend with their originality and bring in profits.
Managing tasks in a QSR through supply chain helps maintain the food and beverage supply network and ensures smooth operations as well as product-level consistency.