Why these brands are successful?

Major food giants are gearing up to provide educational benefits to their employees. These brands are tying up with universities across the globe to provide free educational benefits to their employees who could not pursue their education while working for the brand and are willing to complete their study.

For instance global pizza chain Domino’s is providing such opportunities apart from the basic training programmes. Their employees are free to advance their career and are encouraged to take time off to pursue education while the company reimburses a part of the fee. Employees are free to go for higher education / professional course from Symbiosis, Annamalai University or Narsee Monjee Institute of Management Studies, Mumbai under Domino's University Programme. Similarly an employee can pursue MBA or Retail Management programme from any of these institutes for which the company reimburses 50 percent of the total course fee.

In another instance, Baskin and Robbins helps employees in their professional lives and has sponsored employees for professional courses like Business Communication from Indo American Society & ITM, Sales Leadership courses from any IIM institutes etc.

Commenting on the same, Sanjay Coutinho, COO, Graviss Foods, says, “We offer ‘Employee Nurturance and Delight’ programme and as part of this we invest in our employees and help them grow maintaining the team spirit.” Clear enough, in an initiative to strengthen and support the employee-employer relation the brands feel that these strong moves can help them grow.

McDonald’s which is also keen on focusing a better employee relation and building a high spirit team has launched such programmes. They help their employees on learning through their educational assistance programme, which is available at their company-owned restaurants and at few franchised outlets.

Seeking advantages from the employee education programme, recently Starbucks USA has also started employee education schemes. The coffee chain will provide an opportunity to its full- and part-time US-based employees to complete a bachelor's degree with Arizona State University (ASU), one of the country's most active universities in providing online college degrees.

Nonetheless, these food brands know that providing such training and educational allowance would help create a strong belonging for the company in the minds of the employees and henceforth there will be greater loyalty, productivity and ownership.