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Restaurants depend on quality food service as that is the main operational need for a restaurant The basic purpose for any restaurant should be to follow food safety and guarantee quality Supplier offers a variety of products to the restaurants and cust
  • Joyshree Saha Feature Writer
Restaurant India

Restaurant business majorly depends on suppliers. A supplier caters to restaurateurs, government laws and regulations and most importantly supplies ingredients used in food and beverage, product like seafood and also primary products with keeping the budget in mind.

Looking for sources like both supplier and restaurant is a tough task. On the same note, Anand Chauhan, Director, Gormetious Foods Pvt Ltd states, “Most of the ingredients used in our products are through online listing platform such as Indiamart, Tradeindia or a simple Google search. Most of the suppliers, vendors, traders and manufacturers now have online presence. We perform online searches and maintain a database of suppliers, vendors, manufacturers etc. We use CRM web-based software to populate and access the data”.

Efficient Approach

Restaurants depend on quality food service as that is the main operational need for a restaurant. The basic purpose for any restaurant should be to follow food safety and guarantee quality. Supplier offers a variety of products to the restaurants and customers to meet their needs and demand. They always try to provide fresh fruits and vegetables packed for restaurant operators with good quality, giving importance for longer shelf-life and better yield of the products.

“We usually look for our products through surveys in the market and market experience of the company in the past. Before launching the product officially, we introduce it at a smaller scale by distributing samples to our distributors and retails stores across the country”, pointed Maneet Pal Singh, Director–Operations, Wiser Foods.

Marketing Strategy

Today, online is the best way to locate anything, even manufacturing products. Also, attending industry events and exhibitions are some of the ways to find best suppliers and check their products and services.

“After distributing the samples to our distributors and other retail stores, we analyze whether the product is being accepted by customers. It is the difference in demand of the customers in various cities that decides the acceptance and supply of certain products.    It is very important to launch the product in the correct market to gain the confidence in eyes of the customers and for the overall growth of the brand” pointed Singh as a marketing strategy.

Similarly, Chauhan says, “We ensure our presence on various online platforms for maximum visibility to our clients. As a part of our marketing strategy, we also cover social media such as Facebook, Twitter and Instagram. This helps us to connect directly with our end customers and also be able to receive a direct feedback about our products and services. Social Media Marketing also plays a very good role in product marketing campaign and helps us perform the analysis such as consumption patterns, preferences, target market areas, target age groups. The ultimate goal is to be noticeable to your customers”.

Thus, without a supplier, it will really be difficult for restaurants to continue serving the best food to customers.

 

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