What made this start-up get funding from its customers'?

Short Description
The idea is to provide the diaspora of communities whatever they miss from their hometown said Vishwa Vijay Singh Co-Founder Salebhai
  • Akanksha Saxena
Restaurant India

Ahmedabad based start-up Salebhai.com, has raised funds from its customers to expand its businesses.

An Indian sweets and snacks delivery start-up, Salebhai.com has so far in 10 high net worth, where customers have invested between Rs 5 lakh and Rs 1 crore.

Known for bringing the customers' childhood memory back, this start-up has been catering to top executives in the country and globally.

The start-up has been selling sweets and farsan (namkeen/Indian snacks) local delicacies, made by certain famous shops in particular cities and towns, to customers across the country.

"The idea is to provide the diaspora of communities whatever they miss from their hometown," said Vishwa Vijay Singh, Co-Founder, Salebhai.

Some of its high net worth customers includes Hungama VP, Virendra Shekhawat, Malaysian bank CIMB's director Deepak Chokhani and Australian firm Instani promoter Yogesh Patel, who have also invested into the company.

The group is also planning to scale its operations and enter global markets.  

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What made this start-up get funding from its customers'?
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