“A Focused Eye on Good Product is the Key”

Short Description
In an interview with Restaurant India Aavika Chhawchharia and Utsav Chhawchharia talk about the bakery segment in the Indian market
  • SARA KHAN Feature Editor
 Utsav Chhawchharia, Aavika Chhawchharia

Driven by a need for a quality bakery brand in the country that would address the requirements of every customer by being a one-stop shop for a range of quality products, Aavika Chhawchharia along with her husband Utsav Chhawchharia opened Honey & Dough. 

The husband-wife duo wanted to capitalize on the gap in the bakery segment in India, that hadn't been able to bridge quality and pricing. An expansive range of offerings competitively priced coupled with exclusive gifting options for all occasions is what makes Honey & Dough stand apart from the competition. Having always been keenly interested in the F&B space, Aavika and Utsav launched the first ever outlet of Honey & Dough in Defence Colony, New Delhi in 2017 and have gone on to open two more outlets in coveted locations in less than two years.

In an interview with Restaurant India, the founders of Honey & Dough Aavika Chhawchharia and Utsav Chhawchharia talk about the bakery segment in the Indian market.

Providing Consumers with High-Quality Products

A focused eye on a good product is the key to everything. While pricing plays an extremely important role in shaping the brand, providing consumers with high-quality products at an affordable price for all is the best scenario. If you are looking to open a bakery, keeping in mind the sub-tropical climate while planning the menu is essential. One may want to include macaroons, tempered chocolate, pralines and choux biscuits but the heat could play a role in lowering its presentation and quality. 

In our early careers, important learning was the impetus that brand visibility lends to a business and that is why we have set up outlets in prominent locations. 

Bakery Segment in the Indian Market

The market is extremely competitive and price sensitive and the bakery segment serves both cultivated and cultured patrons as well as fast movers.  As patrons get more travelled and exposed to quality F&B, constant innovation is essential. The hospitality industry as a whole can benefit from incorporating technology to support all aspects of the business as well as strengthening the internal processes and management.

Key Challenges while Establishing the Bakery Business

Streamlining the hiring process so that you are able to get the best manpower suited to your needs. Organizing a smooth supply chain as well as ensuring a smooth transition from the central kitchen to the outlets and maintaining consistency across all products since all our products are made in-house were the first challenges we faced while setting up Honey & Dough. 

Another key hurdle was a high attrition rate along with complex internal operations and processes typical to the hospitality industry which can be plugged by effective training to staff. 

Challenges that Lie Ahead

Setting up an effective franchise model as the quality is essential to the brand of Honey & Dough. Making sure of consistency in product and service across all outlets, across cities and set up a supply and logistics chain that doesn't compromise on the brand ethos.  
Deciding on appropriate locations for expansion across Delhi NCR and other cities and retaining core staff since the industry is highly competitive and there is a high attrition rate.   

Expansion Plans with Honey and Dough

We are following an aggressive expansion plan, wherein we have been able to open up five outlets in less than two years. By the end of the current financial year, we plan to open 10 outlets pan-India. 

Tips to Open a Bakery Business in Delhi

Is the pricing competitive enough to attract customers along with a focus on quality that strides across premium and popular categories? The range of products should also be wide enough to attract customers of varied taste profiles. 

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