Niren Chaudhary
President, Yum! Restaurants India Pvt. Ltd., Conference Chairperson, Indian Restaurant Congress 2012
Delighting customer and attaining scale
This is a unique moment in time to be in India � a moment that offers each one of us the opportunity to create something extraordinary � the only thing that can stand in our way is if we do not dream enough and don't aim high enough.
Despite the recent headwinds I remain a firm believer in the "India story" : we will be the largest consumer market with the youngest and biggest workforce in the world over the next few years . Within this macro context is the untapped potential of the eating out market with only less than 2% of the 90 billion dollar market organized.
This market potential is attracting many brands , many entrepreneurs and those that have the strongest consumer value proposition will eventually win : those who will execute against their dream , their customer value proposition with speed will eventually dominate.
Thus the theme of this years Congress is "THINK BIG and ACT FAST"
THINK BIG because we need to dream audacious dreams
ACT FAST because it is eventually the execution of these dreams with speed that will create superior economic models
Doing this is not easy , we know that : there are infrastructural challenges , the need to understand the regulatory framework , underdeveloped supply chain , shortage of skilled manpower , inflationary pressures , food and health safety concerns etc but we need to embrace these with a participative solution orientated mindset. We have to collectively see what is it that we can do to manage these issues.Hence the Indian Restaurant Congress.
I was part of the Congress in its first edition in 2011 which articulated a common vision and future , and now the second chapter of the restaurant congress gives us the opportunity to build innovative solutions in the context of the challenges outlined above.
It gives me great pleasure to chair this conference that will discuss the art of serving, science of business management, and humility for learning from each other's experiences.I invite you to become more personally involved with the Indian Restaurant Congress, which can continue to maintain its relevance to the industry only with the support and commitment of dedicated industry participants.
I Look forward to seeing you at the show.
